Founder, creative, producer, entrepreneur, and technologist.
Jonathan is currently the Chief Creative Officer at Outland Visual, a globally recognized creative agency that designs and produces experiences across various mediums for renowned brands and performing artists. His professional endeavors span various domains, exemplifying his versatility and expertise, notably in emerging technology, film / TV, and e-commerce.
Scroll down to learn more about Jonathan S. Goldstein.
Bio
Jonathan S. Goldstein is an award-winning Creative Director renowned for his unique set of skills that seamlessly blend design with technology. With a true founder's mentality, he has made a lasting impact across various industries. In each endeavor, Jonathan brings his unparalleled passion for pushing creative boundaries and his deep understanding of the ever-evolving intersection between technology and consumer behavior. His track record of success with globally recognized brands stands as a testament to his ability to deliver captivating experiences that resonate with audiences worldwide.
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Originally hailing from the vibrant city of New York, Jonathan's journey has been marked by a relentless pursuit of innovation and a passion for blending art and technology. Jonathan's career began with a solid foundation in information technology, where he studied and worked as an IT administrator at a prestigious international financial institution. During this time, he seized the opportunity to collaborate with a renowned Parisian designer, contributing his talents to some of the most high-profile runway fashion shows. It was through this collaboration that Jonathan discovered his true calling – creating immersive experiences across different mediums.
Goldstein's ability to merge design aesthetics with cutting-edge technology sets him apart. His expertise allows him to create immersive experiences that bridge the physical and digital realms, resulting in captivating experiences that engage audiences on multiple levels and bring extreme value to the businesses that he supports.
In addition to his remarkable accomplishments, Jonathan S. Goldstein has had the privilege of collaborating with globally recognized Fortune 100/500 brands, solidifying his reputation as a sought-after creative director and technologist. His impressive portfolio includes working with esteemed companies such as YouTube, General Motors, Live Nation, Amazon Studios, Verizon, Calvin Klein, and numerous others.
In each endeavor, Jonathan brings his unparalleled passion for pushing creative boundaries and his deep understanding of the ever-evolving intersection between technology and consumer behavior. His track record of success with globally recognized brands stands as a testament to his ability to deliver captivating experiences that resonate with audiences worldwide.
His diverse portfolio spans a wide range of creative projects, showcasing his ability to seamlessly blend technology and artistic expression. Jonathan's expertise extends to the realm of e-commerce, where he co-founded Doublemoss, a direct-to-consumer fine jewelry brand that has gained acclaim.
Not content with confining his talents to one field, Jonathan ventured into film and TV production, ultimately leading to a major milestone in 2020. His original feature film, "Good Game," captured the attention of Warner Brothers Studios, resulting in a successful sale and further solidifying Jonathan's reputation as a visionary storyteller.
Throughout his career, Jonathan has consistently pushed boundaries, embracing the challenges and opportunities that come with entrepreneurship and technology. His innate ability to bring together diverse disciplines and his relentless pursuit of immersive experiences have earned him a reputation as a leader in the creative industry. Whether he is directing a fashion show, designing a digital experience, or spearheading a groundbreaking e-commerce venture, Jonathan continues to inspire and captivate audiences with his unique perspective and boundless creativity.
Skills
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Through my years of experience, I have gained exceptional leadership skills to manage large and diverse teams. As an entrepreneur, I have created job opportunities for hundreds of skilled workers, including creatives, craftsmen, and laborers across various verticals such as design and logistics. My team has been responsible for producing projects with multi-million dollar budgets, and I have ensured that my employees have a safe, enjoyable, and creative work environment.
Extremely Proficient in:
Monday.com CRM
Google Workspace
Google Admin
Zapier
Quickbooks
Sketch
Slack / Adobe XD / Figma
Adobe Cloud
Capture One / Lightroom -
Over the years, I have consistently been at the forefront of emerging technologies and integrating them into the projects I work on. Whether it's utilizing AI tools to accelerate the creative process or implementing more efficient data analytics processing in an e-commerce website, I always strive to develop projects that leverage the latest technological advancements.
Proficient in:
Chat GPT
Dall E2
Mid-Journey
Runway
Unreal Engine
Unity AR
Notch / D3
Advanced 2D/3D animation and video content workflows
Advanced large-scale video display and playback systems
Advanced interactive nodal programming software such as Touch Designer
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Most of my career was spent developing and curating original storylines, creative narratives, and experiences across various mediums.
Whether that be creating an immersive experience for General Motors or designing the most significant stage shows for global pop icons, the ability to develop and execute spans all of my skills. ‘
Recently, I conceived and successfully sold an original concept feature film to Warner Brothers entitled “Good Game,” which follows a comical and challenging journey of an e-sports team ride to the championship. This project is in development at Warner Brothers with Jesse Erhman, Pres. of Production & Dev.
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Throughout my professional journey, I had the honor of collaborating with seasoned architectural engineers, draftsmen, and rendering artists. Right from the start, I was tasked with conceptualizing my own ideas using 2D and 3D workflows to showcase design concepts and structural elements to both fabricators and clients. My proficiency in various CAD and modeling applications empowers me to refine design concepts effortlessly. seamlessly.
Extremely Profecient in:
Sketchup
AutoCAD
Shapr3D
VRAY
Enscape
Vectorworks
Arnold
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My professional journey began in enterprise IT/Networking with a leading international trading company in New York City. Starting as a temporary Network Engineer, I rapidly advanced to the role of interim Administrator. Along with acquiring practical skills, I also pursued accredited certifications to enhance my expertise.
Certifications:
Cisco Certified Network Associate
CompTIA Security+
CompTIA CEH
CompTIA Net+While obtaining a certification is certainly a valuable achievement, it cannot fully substitute the practical experience gained through hands-on work. For me, I have dedicated myself to cultivating my expertise in Networking technologies throughout my professional journey, and I continue to stay heavily involved in this field today through my own company, "Frankenbox". Our focus is on designing and managing enterprise networks specifically tailored to the needs of the entertainment industry.
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Having co-founded an exciting and vibrant luxury D2C brand, it means you have to get “in the weeds”. I am highly proficient at developing within the Shopify ecosystem, including essential liquid code development, design, and integration of all significant third-party apps.
I am proficient in cross-border taxation laws and processes, GDPR/CCPA/ADA policy, legal requirements, and design guidelines.
I have successfully built and deployed Google Analytics V4, GTM, Google Search Console, Meta Business Commerce / Ads,
Extremely profecient in:
Shopify / Shopify Plus
Gorgias
Mailchimp & Klaviyo
Shipstation & Easyship
Loop Returns
TaxJar
DHL E-com
Cross Border Tax Laws
Basic SEO Practices & enhancements
Meta Business / Commerce / ADs Manager
Basic Google AD Words
Google Tag Manager / Search Console
Google Workspace Admin & Apps
A selection of my
business ventures
Career History
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Outland Visual is a globally recognized creative agency specializing in telling stories in live entertainment. Whether for an internationally recognized brand or a global pop icon, we have been creating and executing our unique take on the live experience since 2008.
My responsibilities range from client management to business development and creative direction.
What separates Outland is our unique ability to produce our creative vision in-house and with extreme precision.
Check Outland out on our
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Frankenbox is solely focused on deployment of advanced technologies which support the entertainment industry across many different verticals like experiential events, live action production, festivals and touring concert productions.
As founder, our mission is to supply the highest level of technical talent and equipment to our clients. Specializing in super computer rentals tailored for 3d animation workflows, and rapid development of digital assets which require immense computing and networking power.
We also provide advanced media playback and server systems like Disguise D3 or Touch Designer.
Our diverse staff of technical geniuses provides us with the capabilities to support our client’s wildest dreams.
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Doublemoss is a direct-to-consumer fine jewelry brand that designs and manufactures its products in Los Angeles, California—a favorite amongst celebrities like Florence Pugh, Rosie Huntington Whitley, and Vogue Magazine. My responsibility as Co-founder is multi-faceted, including building the business structure, developing the e-commerce platform, and managing the logistics of all business operations.
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Co-founded production company with Jake Stein (former partner of DEF Pictures).
Our mission is to conceive and develop unique storylines for premium television shows, documentaries, feature films, and immersive experiences.
In 2020, Pizza Bagel sold its first feature film to Warner Brothers entitled “Good Game” and is currently in development.
Pizza Bagel was also involved in selling the feature film “American Sole” to studio STX. Directed and Written by Ian Edelman.
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Encore is a mobile platform for built for performers to monetize their live online performances, like twitch but for music.
I began my affiliation with Encore as an advisor, specifically working with the founders on integrating talent and building Augmented Reality technology into the platform.
I transitioned into a steady role as Creative Director and worked with the product development teams, marketing, and performing artists. I was responsible for educating the entire staff on my decades of experience in the live music business, including understanding what the mobile product required to be a viable solution for performers to create and monetize their live performances digitally.
I was also responsible for working directly with the performing artists to create unique Augmented Reality visuals and experiences which were used in-app to create their live streams.
I worked directly alongside co-founders Ian Edelman and Jon Grey to advise and build the platform for the initial launch.
My work with Encore assisted with them raising $9m from Battery Ventures.
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I worked alongside Craig Goetsch (VP of Live Nation, NYC) on daily operations at the then-titled PNC Arts Center (17,500 seats) in Holmdel, NJ.
I was responsible for the labor scheduling of various union laborers, venue maintenance and security staff, catering, and other production requirements. At peak season, we could see 5-7 large-scale touring concert shows pass through our venue each week. Having a show leave our building at 2 AM only to welcome the next show at 6 AM. The average show carried 8-12 semi-trucks of equipment and over 75 touring employees.
My experience at Live Nation was incredible exposure to the largest touring concerts in the USA and working directly with some of the industry’s top artist managers, tour managers, and artists. I was able to learn the business of concert promotion and production during my time and understand how to build budgets and manage large scale labor calls (upwards of over 300 employees during each event)
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The IEP group was a Washington, DC-based production and creative agency that employed producers, designers, and technicians and owned $50m + in production equipment to produce their projects.
I began my career in entertainment as a Lighting Designer; the IEP group quickly promoted me to head of their DC office lighting department, where at a young age, I was responsible for working with project managers and producers to execute lighting designs for high-profile events, including working with government contracts and at secure government owned venues like the Library of Congress, Whitehouse and more. My responsibilities included drafting 2d/3d Architectural blueprints of all project designs, organizing and ordering equipment inventory, creating budgets for labor and staff, and directing and instructing labor on location during the event build and strike. I was required to manage labor calls for union and non-union laborers for each project, including managing trucking out-sourcing, logistics, and more.
IEP was acquired by the premier global production company PRG after my leave and no longer exists.
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I graduated high school in 2001, and directly after, I began my education in Network Engineering and Security. While I was enrolled in certification courses from Cisco, amongst others, I was gaining hands-on experience as a freelance Network Engineer and Admin. Although this part of my career was short-lived, it provided me with advanced knowledge of enterprise networking infrastructure, including working part-time at a global financial institution.
I managed international enterprise trading desks, which were located in NYC and Paris. The NY office where I was located had over one hundred traders on the floor with demanding IT needs. Any IT system failing for even a short period could cost the firm exponential financial losses. We also had to comply with SEC and other compliance organizations on data protection and customer privacy.
Notable Moments
A selection from my portfolio of work
A deeper look into my entrepreneurial projects.
Creating for modern times
art meets technology
Outland Visual
I built OV as a premier creative agency focused on developing storylines and executing breathtaking experiences across various mediums. This venture was my first foray into entrepreneurship fourteen years ago in NYC. I aimed to disrupt the market and bring a unique and creative focus on implementing technology into the emerging immersive experience market. Our scalable team of creatives and tech experts has been regarded as some of the best in the industry. We are one of the first agencies to deploy AR/VR in an iOS mobile application for live experiences. Along with our award-winning work developing 3D technology for use in live performance.
Encore
Co-founders Ian Edelman & Jon Grey reached out to me, with a novel idea for live digital performances and wanted me to join the advisory board. After a lengthy chat and a year of back and forth, Encore raised $9M from Battery Ventures to develop an AR mobile platform for performing artists to monetize their live performances.
They asked me to come on board in a more hands-on capacity working with their Sr. AR/VR dev team to build an iOS app that allowed any musician or artist to build an AR stage in their grandmother’s living room. My experience leading teams to develop AR/VR applications in the UNITY engine rapidly proved to be a skill I didn’t know I would use again. After countless iterations and test performances with actual performers, Encore went live.
Doublemoss
Jewelry
Fine Jewelry made in Los Angeles. Crafting a brand story that resonates with a luxury audience while still respecting ethical processes, and responsible choices.
Starting an e-commerce brand presented challenges, including the complexities of manufacturing a product in the USA and oh that little pandemic that started four months into our launch. However, through strategic thinking and my technology background, I navigated these hurdles. I built a successful Shopify platform, integrated Google Analytics 4 for data analysis, employed Meta & Google integrations for improved search engine visibility, and leveraged social media to expand brand awareness and foster customer engagement. These strategies helped me and my co-founder establish a thriving online presence and lay a strong foundation for future growth.